Next Best Action General Principles

Einstein Next Best Action is a capability in Salesforce that helps you make recommendations to either agents or customers in a very flexible manner. In this document we’ll explain how various scenarios can be implemented using Next Best Action.


A Next Best Action consists of three parts:

  1. Recommendation
  2. Strategy
  3. Flow

Back to Next Best Action

762 reads
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.