Entries by Alex Edelstein

Using Flow with Salesforce CDP & Marketing Cloud Messaging

Customers with Marketing Cloud can use the Transaction Messaging API to send email, and this new SendEmailViaMC Flow Action enables Marketing Cloud customers to craft personalized content with flows before sending to email templates. This leverages the richness of Marketing Cloud email templates while providing a no-code way to do personalization. In our demonstration here, […]

Calling Invocable Actions from Apex

Overview A subset of invocable actions are now callable from Apex code. This capability was previously Developer Preview and is now GA in the Winter ‘23 release. Customer Benefit Apex developers now have the ability to call a subset of standard and custom actions directly from their Apex code, bringing the diverse capabilities of invocable […]

ISV Spotlight: Forcelution’s Approval Orchestrator – A Fast, Easy, and Intuitive way to build the ultimate approval process in Flow!

Flow Orchestration and Flow are the future of automation in Salesforce. With Flow Orchestrator, admins can build highly customizable approval solutions to suit all of their business requirements. The new However, Approval Orchestrator from Forcelution extends Flow Orchestration to provide the best combination of flexibility, ease of use, and power! This Salesforce add-on is now […]

Understanding Your Salesforce Approvals Choices

The world of approvals has gotten richer and more complex in the last year or two. Here’s a summary of your options. ‘Legacy’ Approval Processes We informally use the word “Legacy” here at Salesforce when talking about Approval Processes, the classic technology available in Setup at no additional cost: In evolutionary terms, if you’ll permit […]